Examining the antecedents and consequences of green product innovation

As an important part of social innovation, green product innovation (GPI) is widely regarded as a beneficial strategy for firms to achieve sustainable success. While the way effectively leverage GPI has not been fully invested. To address this lack, study examines antecedent role inter-organizational control mechanism by investigating nature interplay between formal and in relation supply chain collaboration. In addition, we probe impact on firm triple bottom line due inconsistent results existing literature. Based sample 239 senior managers directors Chinese manufacturing industry, test hypotheses through moderated structural equations modelling. The show that should be applied complements promoting GPI, while only working Moreover, enhance awareness adoption stimulates better environmental performance result. relationship financial mediated both performance. Our findings will help B2B participants understand potential sustainable, economic outcomes, support them formulate more effective strategies.